Gina Catalano

Certified Value Builder Advisor

Learn what makes your company more valuable

Take the 13-minute survey and get your Value Builder Score

Complete the questionnaire and instantly get your Value Builder Score out of 100. Companies with a score of 80+ typically get offers that are 71% higher than average scoring businesses.

It’s free and 100% confidential

A Proven Method …

The Value Builder System™ is a statistically proven method for improving any business. After analyzing more than 30,000+ businesses, we discovered those companies with a Value Builder Score of 80 or more received offers that are 71% higher than the average business. Whether you want to sell your business for a premium now, or simply know that you could, The Value Builder System™ will help you dramatically increase the value of your company.

Just submit your email to get:

  • Instructions for how to get your company’s Value Builder Score™
  • A workbook outlining the 9 ways to recurring revenue in any business
  • An 8-part video series that reveals the secrets behind company valuation
  • I guarantee 100% privacy. Your information will not be shared.

What The Experts Say

“No matter what industry you’re in, The Value Builder System offers a structured methodology to boost the value of your company. ”

— Michael Diercks,
Chief Leadership Officer,
WRA Business Advisors

“The Value Builder System is a proven, just-add-water recipe for increasing the value of your company. ”

— Nancy Chorpenning,
Business Advisor,
C-Suite Advisors

Built to Sell

John Warrillow, founder of The Value Builder System

The Value Builder System was designed by John Warrillow, the author of the international bestseller, Built to Sell: Creating a Business That Can Thrive Without You. He also contributes regularly to In 2008, John was recognized by BtoB Magazine’s “Who’s Who” list as one of America’s most influential business-to-business marketers.

John’s new book, The Automatic Customer: Creating a Subscription Business In Any Industry was released in February 2015.